Rinehart Farm, run by accomplished hunter/jumper riders Catherine and Richard Rinehart, is expanding their hunter/jumper horse farm in Carmel, IN. An expansion of an existing barn will provide additional stalls to board more horses and provide better facilities for the farm’s existing boarders. For the addition to be a success, the farm needs to attract new boarders to fill the new stalls.
Cardinal Acres Web Development, along with Cardinal Acres Photography, created a website that showcases the farm’s existing facilities as well as some of their horses and riders to help attract those new boarders. The website had to be low-maintenance as Catherine and Richard are busy running the farm and keeping up with their two children. Not having a “blog” component of the website removed the need for periodic new content and the Google Calendar Events plugin allowed maintaining an event calendar via Google that could be automatically shared with their boarders. News relevant to the hunter/jumper community is provided via an RSS feed from USHJA (United States Hunter/Jumper Association).
In the end, Catherine and Richard have a website that showcases their farm while demanding very little time on their part for updating and/or maintenance.