Nearly every website, whether it is a personal blog or large e-commerce website, needs to connect with customers, friends, family, etc. via email. Doing this manually quickly becomes unmanageable for more than a few contacts.
Fortunately, there are several email marketing companies whose purpose is to simplify keeping people connected with your website. MailChimp is one of the most popular and offers solutions for the most modest website through to enterprise level.
A large selection of WordPress plugins are available to leverage MailChimp. With these plugins, it is possible to automatically send the following types of emails:
- notification of a new blog post
- notification of upcoming events
- product suggestions based on previous purchases
- request a product evaluation/review after purchase
With a large selection of predefined email templates, MailChimp makes it easy to send professional looking emails. Custom templates can also be defined if desired.
For small business or non-profit organization websites, MailChimp is the easy choice as they offer a free plan for up to 2,000 subscribers and 12,000 emails per month. Paid plans are available for higher volume senders.