P.A. Jewelers is a local boutique jeweler in suburban Indianapolis. Initially, the store was contained within Premier Arms; they soon outgrew that space and moved to a dedicated location. With the new dedicated location came a new dedicated website.

The new website keeps the same overall design as Premier Arms but with some tweaks and a lighter color scheme more appropriate for a jewelry store. Of course, e-commerce via WooCommerce was part of the equation with the YITH Auctions for WooCommerce Premium plugin providing the capability to run charity fundraising auctions as well.

Finally, when P.A. Jewelers purchases an estate collection, Mailchimp integration via MC4WP: Mailchimp for WordPress allows customers to keep up-to-date with the new jewelry and watch acquisitions via an email newsletter.